Archetype Rewind 2024

FCS Financial Marketer of the Year Award (336 engagements)

Leadership Lessons Taken from the Field (292 engagements)

Business Insider Most Innovative CMOs (204 engagements)

Mother’s Day (173 engagements)

Travelers Championship Women's Day (135 engagements)

“Who Cares?” commercials (114 engagements)

Featured Creators

Justine Ezarik

TikTok (1.4M followers)
‍IG (1.6M followers)
‍YouTube (7.09M subscribers)
‍X (1.8M followers)

iJustine is one of the original YouTube vloggers. Her content centers around general consumer tech reviews and lifestyle content.

Brian Tong

TikTok (3K followers)
‍IG (22K followers)
‍YouTube (291K followers)
‍X (134K followers)

Brian has hosted CES since 2021. Brian creates both tech and lifestyle content for YouTube.

Jacklyn Dallas

‍IG (16K followers)
‍YouTube (218K subscribers)
‍X (29.1K followers)

Jacklyn is a renowned tech expert and go-to source for modern tech news, reviews, and analysis.

Carter Smith

TikTok (5.3M followers)
‍IG (387K followers)
‍YouTube (1.2M subscribers)
‍X (11.1K followers)

Carter has gained notoriety on TikTok for his tech reviews and honest commentary.

Jenna Ezarik

TikTok (138.5K followers)
‍IG (329K followers)
‍YouTube (925K subscribers)
‍X (190.6K followers)

Jenna creates content across platforms that span tech, travel, gaming, and lifestyle.

Matthew King

TikTok (2.7M followers)
‍IG (450K followers)
‍YouTube (520K subscribers)
‍X (1K followers)

Matthew is a content creator on TikTok known for sharing stylized PC build videos as well as general tech reviews.

Joe Cirillo

TikTok (374.6K followers)
‍IG (267K followers)
‍YouTube (123K subscribers)
‍X (2.4K followers)

Former NASA Engineer turned tech and lifestyle content creator.

Miles Franklin

TikTok (836.6K followers)
‍IG (8K followers)
‍YouTube (182K subscribers)
‍X (7K followers)

On Miles’s channels, you’ll find honest reviews and unboxings of the latest tech gadgets.

Ian Bellinger

TikTok (1.3M followers)
‍IG (293K followers)
‍YouTube (83.5K subscribers)
‍X (7K followers)

Ian Bellinger (aka Tussalty) makes a variety of video content reviewing the latest tech.

Cedrick Plamo

TikTok (326.5K)
‍IG (79.6K followers)
‍YouTube (61.1K subscribers)
‍X (2K followers)

Cedrick is a part-time creator, sharing videos on gaming and tech.

Colin Rosenblum and Samir Chaudry

TikTok (136.8K followers)
‍IG (246K followers)
‍YouTube (1.47M subscribers)
‍X (69.4K followers)

The Publish Press is the leading media brand for the creator space. The newsletter delivers curated news, distilled analysis and expert context.

Matt Wolfe

TikTok (703 followers)
‍IG (983 followers)
‍YouTube (622K subscribers)
‍X (82.6K followers)

Matt Wolfe is the ultimate tour guide of AI and future technology. He's the go-to source for his community of cool digital tool lovers.

Uptin Saiidi

TikTok (1M followers)
‍IG (188K followers)
‍YouTube (206K subscribers)
‍X (5K followers)

A former CNBC Video Journalist, Uptin tells stories about tech, money and economics. Uptin cuts through the noise by distilling complex topics into digestible insights.

Bukola Ayodele

TikTok (30.8K followers)
‍IG (35K followers)
‍YouTube (309K subscribers)

Bukola is an ex-Google developer advocate and software engineer turned YouTuber. She makes videos about tech, productivity, and personal finance.

Symoné Beez

TikTok (207.6K followers)
‍IG (294K followers)
‍YouTube (53.7K subscribers)
‍X (3.4K followers)

Symoné is the founder of GovTech Academy, harnessing her experience, education, and industry alliances to engage others in innovation and mold the future of gov tech.

Congratulations on an incredible year, Lisa!

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